EmRata’s Cult Loewe Sneakers Are This Summer’s Sleeper Hit

Emily Ratajkowski is – for a certain kind of person – a bellwether of “risqué date-night style”. Ie, her name is as synonymous with the words “navel-plunging neckline”, “naked dress” and “low-rise” as it is Victoria’s Secret and Versace.

But she is also what menswear magazines might describe as a “sneakerhead”, having been among the original cohort of celebrities to endorse the now-ubiquitous Adidas Sambas, and spending the past couple of months soft-launching the Puma Speedcat as a feasible substitute.

It tracks that people are beginning to withdraw their allegiance to the Adidas Samba. The shoe once signalled a cool, metropolitan ease, but has now saturated the mainstream to such an extent that it’s being used as a symbol within Rishi Sunak’s re-election campaign.

Because he is, of course, a man of the one per cent people. EmRata has therefore taken it upon herself to provide an alternative: Loewe’s leather-and-suede ballet runners, which she yesterday afternoon wore with an off-the-shoulder sweater dress while strolling through Manhattan.

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