Kylie Jenner has spent much of her summer vacationing in Mallorca, and now it seems she may write the trip off as a business expense. Today on Instagram, she teased an upcoming “vacation” collection from her fashion brand, Khy, by modeling bikini sets, sheer cover-ups, and bodycon dresses.
In the video post, she pouted for the camera on an expansive beach, first flaunting a brown triangle bikini set. Close-up shots showed her barely-there glam, while her long black hair, effortlessly wavy, blew in the wind. She paired the swimwear with brown leather boots and a conch seashell in hand. Jenner then changed into a red version of the string swimsuit set, layering it underneath a sheer red bodycon dress. She also wore a red-and-white patterned scarf tied around her head, giving a chic feel to her ensemble.
The next shot showed her wearing the same bikini in a bright orange hue—which she sneakily teased on her Instagram last week—although she crossed the straps of the swimsuit top to give it a halter-neck fit. A tan woven bag decorated with dangling shells, as well as multiple opalescent rings, accessorized her look. Jenner then modeled her final outfit, flaunting a dark brown bodycon dress and a statement necklace with large, oyster-like charms.
Swimwear isn’t anything new to the Khy mogul: In 2021, she launched her first fashion venture Kylie Swim. But after her first colorful line of swimsuits was heavily criticized by consumers—who cited poor construction and sheer fabrics as faults—the brand went dark on social media and hasn’t returned since. Perhaps Jenner is learning from her mistakes, as Khy has been promoted as an accessible, yet high-quality fashion brand.
“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price,” Jenner said after the launch of her new venture. “I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.”
While the cost of her new collection has not been revealed, prices of current Khy pieces range from $28 to $198, and include sizes from XXS to 4X. The vacation capsule launches on July 11 at Khy’s website.
