I am the opposite of a casual Reputation fan. Four of my five most-listened-to songs on Spotify are from the 2017 album, I wore a Rep-inspired outfit to my Eras Tour show, and I am constantly analyzing (and talking about) its symbolism. I stand by the fact that this album, as misunderstood as it is, is actually the key to understanding Taylor Swift herself, which is why its rerelease is the one I’ve been most looking forward to. With TikTok, X (formerly Twitter), and Reddit, it feels like there’s a new theory every day about when we’ll get Reputation (Taylor’s Version), but I’m pretty sure Taylor’s been telling us the announcement date the whole time.

We don’t have an official Reputation (Taylor’s Version) release date yet, but all signs were originally pointing to an announcement on February 16, 2024. When the music video for “Karma” from Midnights came out, featuring a shot of Taylor holding a cappuccino, Swifties immediately picked up on the symbolism. The blue nail (which represents 1989 (Taylor’s Version)) lines up with the 8 on the clock, and the black nail lines up with the 2 on the clock. Taylor ended up announcing 1989 TV on August 9 — and then announced The Tortured Poets Department(also known as TS11) onstage at the 2024 Grammys in February!

@reaganbaylee on Tiktok points out a brand new release date theory that is the most convincing one yet. Taylor Swift seems to be hinting at June 7 and August 8 in some of her concert speeches, which lines up as 6/7, 8/9. Well, 10/11 happens to be National Kim Day and it’s also the anniversary of the Eras Tour Concert Film premiere. And what is 12/13? Taylor Swift’s birthday! Reagan is convinced we’ll get an announcement on 8/9 and Reputation (Taylor’s Version) album drop on 10/11, and I have to agree.

There are plenty of other potential summer dates too! Swifties know Taylor Swift lives and breathes the number 13, and that she’s been making her recent rerecording announcements at her Eras Tour shows.

Taylor Swift attends the 81st Annual Golden Globe Awards at The Beverly Hilton on January 07, 2024 in Beverly Hills, California.

Well, this summer, Taylor is heading to Milan for a show on Saturday, July 13. X user @roranotaurora points out that the symbol for Milan is a snake (it’s also a symbol for Rep!) AND that on July 13, 1977, there was a blackout across New York City. When Taylor announced the original Reputation in 2017, the “Don’t Blame Me” singer blacked out all her social media. If she announced the album in July, there’s a good chance we’d get it just in time for autumn, chilly weather, and Daylight Savings Time, all three of which go perfectly with the Reputation aesthetic.

There’s another 13 we need to pay attention to as well: December 13, which is also Taylor Swift’s birthday. The popstar had the date front and center in her Tortured Poets Department pop-up installation. Since the date falls on a Friday, it’s the perfect day to drop some new music…
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Taylor Swift Just Revealed Whether She’ll Add More Eras Tour Dates For Summer 2025

Recently, Taylor showed up to the 81st Golden Globe Awards in an all green ensemble, which is already so Reputation-coded to begin with. However, fans noticed one teeeeeeeny tiny detail about her look that really leans into all the theories that Rep (TV) is next. If you zoom in on her rings, one of them is a snake that’s wrapped around her finger. 🐍

And after Taylor Swift released a video teasing her new album, Swifties are analyzing all the snakeskin patterns (on the curtains, the floor, and the green couch), as well as the dark visuals. While the video moves from the dark room to a bright one for TTPD, I’m convinced we’ll be returning — or continuing down the hallway where you can see a dark picture frame waiting for us…

All the surprise songs at her Tokyo Eras Tour shows referenced falling apart, and a huge part of the Reputation era was related to a quote from Taylor that says “when she fell, she fell apart.” Before playing “The Outside” as her piano surprise song on February 9, she made a joke that the song was 175 years old — which has Swifties thinking August 2 (175 days from February 9) could be the album’s release date. Considering “The Outside” is off her first album, it’s also possible we’re getting Taylor Swift (Taylor’s Version) in August!

A recent Disney+ ad that paired the Eras Tour film and Disney Pixar’s Cars went viral on Twitter because its tagline is “Getaway Car,” one of the most beloved songs on Reputation (Taylor’s Version)! No matter when the album drops, having Taylor Swift’s final two re-recordings be her name and her reputation is literally so iconic and I can’t wait to listen.

Her outfits in the Eras Tour recently