International supermodel and New York Times best-selling author Emily Ratajkowski has been tapped as the new face of Filipino lifestyle wear label Patton.

Ratajkowski, known for her multifaceted career as an entrepreneur, writer, actress, model, activist, and social media phenomenon, brings her iconic style to the campaign which was shot entirely in New York City by photographer Tom Newton.

The clip showcases Patton classics and bestsellers in a range of earthy hues, with occasional striking colors to add variety, showcasing the brand’s high-quality, everyday wear.

The campaign also features Patton’s best-selling “one-and-done” inspired looks, which has become closely associated with the brand since its launch in 2020.

According to Patton, Ratajkowski, who “effortlessly balances her multifaceted roles in life while maintaining a stylish, no-nonsense fashion flair,” perfectly reflects the brand’s vision.

“Patton’s effortless style was conceptualized for the modern on-the-go who wants to simplify their everyday lives. The clothes are perfect for those who are easygoing, values their time, and remains committed to building a wardrobe consisting of functional pieces befitting dynamic lifestyles. Patton is a fit for those who feel liberated and confident wearing minimalist, well-made, and tasteful garments,” the brand said in a statement.