Shakira is filming a music video and when there is a break in the filming, everyone takes advantage of the opportunity to pester her with requests: her assistant suggests recording a song (or even a whole album) and doing some costume fittings, the director wants one more take, journalists are looking for a statement, two guys from the record company arrive with a contract to sign…

Sabritas is the brand under which Lay’s potato chips are sold in Mexico, by PepsiCo

The singer runs to her trailer, fleeing the stress, closes the door and finds an open bag of potato chips. As she tries one, she realizes that the keys to the vehicle are in it. At that moment the real action begins in the new commercial that the Colombian singer has recorded for Sabritas, the brand under which Lay’s potato chips are sold in Mexico, by PepsiCo.

Shakira decides to take advantage of the opportunity and escapes at the wheel of the trailer, which leads to a spectacular chase through various settings that contains the typical scenes of such situations in action films, including one in which the singer, to leave her pursuers behind, crosses a level crossing a second before the train arrives. The film ends with Shakira sitting on a beach and the phrase “Pleasure comes first”, the brand’s motto.

The ad, titled “The Great Escape,” is 100 seconds long in its full version and was created by the Isla agency in Mexico City. Filming took place in Barcelona, ​​with Rebolución as the producer and Armando Bo and Roi Ricci as the directors.

The Shakira effect has been noted in Casio sales. “Saturday was brutal and this month is being much higher than last year”

A fun DNA
“This is our third year of working for the brand and this campaign is the result of an incredible collaborative relationship that shows the fun DNA of the world’s number one potato chip,” comment Ariel Serkin and Rodrigo Grau, Executive Creative Directors of Isla, and Mariano Serkin, Director of Strategy of the agency, in a statement.
“But this time we had the opportunity to work with a celebrity of the caliber of “Shakira,” they add, “for whom we created a piece that communicates something very basic and essential, the importance of taking time, even during working hours, but in an unexpected way. And pleasure was also part of the creative and production process that we shared with PepsiCo, which was an additional plus.”