Scottie Scheffler earned $8.5 million over the last two weeks, but when it comes to Instagram, the PGA Tour’s best can’t keep up with golf’s top influencers.
The average golf influencer makes about four times more than the average professional golfer on Instagram, according to research conducted by sports betting aggregator Vegas Insider.
The research suggests the influence of social media personalities is not only starting to rival that of PGA Tour professionals, but has surpassed it when it comes to platforms like Instagram.