When Internet trends catch on, they catch on like wildfire, and that has been the case with the “not demure” trend over the last few weeks.
The TikToker in question who created the trend has started doing so well on the platform she is going to be able to fund her gender transition, and the former trend on that platform has bled over to celebrity content in places like Instagram and Twitter.
Which is why I was actually pretty excited when frequent bikini wearer and entrepreneur Emily Ratajkowski turned it on its head, though not for the reason behind why it happened.
Ratajkowski was walking down the street in a tank top when a man in the background hit her up and said, ‘Girl, put on a shirt.’ She continued walking down the street in the video, ignoring the person sharing their unsolicited advice, but later put the post on Instagram with a pretty solid clapback.
In fact, in her caption she noted she’s “famously not demure, famously not mindful,” effectively flipping the summer 2024 trend on its head. She threw on a little Charli XCX on in the background since it’s “Brat” summer to boot. (Though it’s worth pointing out she’s allegedly been having a Shaboozey summer.)
