The power of Taylor Swift’s influence has had a positive effect on America’s other NFL sweethearts.
Kansas City Chiefs quarterback Patrick Mahomes, 28, and his wife Brittany, 28, were already football famous — he was Super Bowl MVP last year, after all — but their friendship with Swift and Chiefs tight end Travis Kelce, 34, has rocketed them to a different pop-culture stratosphere.
Now, with Patrick leading the Chiefs in Super Bowl LVIII against the San Francisco 49ers Sunday, the Mahomeses are building their own mini empire. And, experts say, they have the potential to command millions as an influencer couple.
“I never in my wildest dreams thought this would happen,” Brittany said in a video, making a perfect nod to Swift’s song “Wildest Dreams.”
Indeed, it’s safe to guess that becoming friends with the superstar singer is also a dream come true.
“Taylor is a huge celebrity and Brittany has now become that as well,” Shellie Eldredge, chair of the Chamber of Commerce in White House where Brittany and Patrick grew up, told The Post.
“That’s partly why [Brittany] has become even more successful. People look at her as more legit.”
When Swift, 34, entered Chiefs Kingdom last fall, Hollywood followed — and scooped up Brittany. In September, the news pals dined at Emilio’s Ballato in Nolita with Sophie Turner and Blake Lively.
Brittany was also on hand the next day as Swift assembled her celeb squad — including Lively, Turner, Ryan Reynolds, Hugh Jackman and Sabrina Carpenter — at a Chiefs game against the New York Jets.
Throughout the season, Swift and Mahomes posed in custom jackets emblazoned with their other halves’ team numbers and were spotted playing out their own secret handshake as they cheered on the Chiefs.
“It’s hard at this point to meet people that are true and real and they kind of found each other,” Patrick’s mom, Randi Mahomes, told Page Six this week. “They really, I mean, talk all the time and they’re like, really good friends.”
After Brittany was spotted with Swift, her Instagram following surged by more than 25% — up from 1.4 million followers in August — to nearly 2 million, trend expert Rachel Richardson noted.
“Brittany was already a social media star before she started hanging with Taylor, but the attention that their friendship has brought has supercharged her profile,” Richardson, who writes the trend newsletter Highly Flammable, told The Post.
But there is more value to Brittany than just her new identity as Taylor’s pal.
“Her marriage to Mahomes is also extremely valuable to marketers … they’d make millions for just one partnership,” Richardson said.
Last November, the couple and their kids — daughter Sterling, 2, and 14-month-old Patrick Jr., aka Bronze — appeared in a holiday promo for Kim Kardashian’s Skimms fashion line.
“She’s perfect for brands that want to appeal to moms and homemakers because she’s very open about her family life on Insta posting lots of pictures of her two children and her husband Patrick,” Richardson said.
Brittany, a certified fitness trainer, tends to post relatable content on her social media — talking about everything from a Red Lobster menu to her son’s sleep schedule – which makes her a win for marketers.
Her recent partnership with plant protein shake OWYN, Richardson estimates, likely commanded “in the low hundreds of thousands of dollars” for an Instagram grid post.
More fashion deals will likely follow, Richardson added: “If a style brand wants Taylor-level exposure but can’t get it then Brittany is the next best vehicle.”
