Most of the photos in Emily Ratajkowski’s recent spread for the French magazine Le Monde are perfectly fine. There is one, however, that’s getting a big ol’ “No, thank you” from the internet at large.
In this pic, posted to her IG grid, EmRata stands in a pair of jeans and holds the large waistband out to the side, as if to better show how very thin she is in comparison to the pants she’s trying to wear.
If you’ve ever seen any kind of weight-loss product infomercial, you’ve probably seen those pictures of a recently thin person standing in their now much-too-large old jeans to demonstrate the inches they’ve shrunk using whatever cleanse, dietary supplement, medication, exercise routine, etc., that they’re trying to sell you.
It’s an image now widely associated with the heyday of cultural fatphobia, which is why it’s an especially yikes choice for a fashion editorial shoot. And yet, that is exactly what Ratajkowski did.
(You may remember that Ratajkowski once wrote an entire book about body image, beauty standards, and the pressure society places on women’s bodies titled, appropriately, My Body.)