Paige Spiranac continues to grow in popularity.
Fresh off her appearance at the Sports Illustrated Swimsuit Release, Spiranac has signed a deal with WME Sports, thus becoming the latest star to sign with the agency’s golf division.
WME Sports, a subsidiary of the Endeavor Group Holdings, represents high-profile talent, athletes, and media while having an ownership stake in WWE and UFC.
Ari Emmanuel serves as the CEO of Endeavor Group Holdings, which expressed interest in negotiating a deal with the PGA Tour last fall. But the tour ultimately went in a different direction, scoring a $1.5 billion investment from the Strategic Sports Group (SSG) as it continues to hold negotiations with the Saudi Public Investment Fund (PIF).
Nevertheless, amid the division within the men’s professional game, YouTube stars—like Bryan Bros Golf and now Bryson DeChambeau—and social media moguls—such as Spiranac—have created expansive opportunities and content online. As a result, they have gained millions of fans through their platforms.
